Page 52 - 2021 MHA Start-up Guide

Content and communications processes
Education materials, marketing collateral, training guides — you might be surprised at how
quickly content will become an integral part of your operations. The sooner you develop a
content creation and maintenance program, the better . Here are some things to consider:

• Have you established cost and budget for content?

• How will you track costs?

• Will you use original material or third-party handouts for client education?

• Is your content at an appropriate reading level for your clients?

• Will you establish a content review board to check for professionalism and cultural and
generational sensitivity and ensure consistent messaging in all material?

• How will you organize and store printed material on the vehicle?

• Will you print in multiple languages?

• Is online content an option? Can you direct readers to your website or social media for
information?

• Have you considered branded video content for waiting clients?

• Will you be collecting data for research, reporting or marketing purposes?

• If so, have you touched base with your parent organization to develop a data collection
and reporting policy?
• What data points will you collect?
• Do you need a consent form for clients?
• How much budget do you have allocated to data collection and reporting?

Billing and payment protocols
Whether you’re charging a fee for service or billing insurance, you’ll need processes in place
to account for collection of cash and integration with third parties while you’re on site . Be sure
you’ve answered the following:

• How will you collect and where will you keep cash on the vehicle?

• Have you researched and recorded the proper ICD and CPT codes for your services, in-
cluding telemedicine?

• Can you acquire the appropriate authorizations for clients with appointments ahead of time?

• Do staff members have access to billing systems?

• Will you schedule client appointments electronically, and if so, how?

• Are you credentialed with all third parties you plan to bill?

50 MOBILE HEALTH CARE PROGRAM STAR T-UP GUIDE