Page 26 - 2021 MHA Start-up Guide

Answering the How: Creating a Business Plan
Now it’s time to take the theory behind your program — who it will serve and why they need
service — and create a plan of execution. In this section we’ll review the tactical questions that
will shape the business plan you present to various funders and stakeholders . We’ll also review
the important concept of return on investment (ROI), which is how you’ll demonstrate success to
clients, partners and funders alike .

Onward to the plan .

The key components of a business plan are listed below. You can also access a free business
plan template on Mobile Healthcare Association’s Members site . We’ll review each section in
detail next .

1. Executive summary
2. Mission statement
3. Option appraisal
4. The proposal
a . Market analysis or needs assessment
b . Care or service delivery model, including fundamentals of operation and management
c . Sustainability and growth strategy
5. Assessment of the costs
6. Return on investment
7. Risk analysis, or threats to the success of your program
8. Conclusions and recommendations

Executive summary
The executive summary is an introduction
to and overview of your business plan .
It should be one or two pages in length,
max, and summarize each of the remaining
sections of the plan . This is your chance
to capture the attention of your funders
or sponsoring organization through a
thoughtful narrative . Be sure to highlight
the key benefits of your program for com-
munity members and funders alike . Using
clear, concise language, weave together
the key elements of your plan — your goals
and objectives, a profile of the community
you plan to serve and its needs, and the
reasons why a mobile healthcare program,
and specifically your program, is best suit-
ed to fulfil those needs. Then, briefly out-
line the care or service model, your plan
for risk management, sustainability and
growth, and the attendant costs and fund-
ing options .

24 MOBILE HEALTH CARE PROGRAM STAR T-UP GUIDE