Events serve a dual purpose of bringing new donors to your organization and raising funds. In this webinar, we talk about the importance of defining the purpose and cause for your event, and setting a goal that includes new contacts and funds to be raised. We talk about the various ways events can generate revenue, including ticket sales, auctions, raffles, and concessions. Also, we share some tips for targeting your promotion to the event audience. Finally, we share sample calendars for event planning. Alison Glastein Gray Pear Associates LLC, President