This session will highlight one of twelve modules from the Mobile Health Association’s Fundraising Toolkit. Attendees will be able to define and describe organizational branding and its impact on fundraising efforts. Participants will have the opportunity to review the framework of a fundraising communications plan and the key tasks required for implementation. This session will introduce the elements of developing a case statement to achieve fundraising goals. Participants will leave the session with a foundational understanding of the interconnectedness of organization communication and fundraising success.